Search results for "audience design"
showing 2 items of 2 documents
Profiling deaf and hard-of-hearing users of subtitles for the deaf and hard-of-hearing in Italy: a questionnaire-based study
2012
The aim of this article is to present the results of a questionnaire-based study carried out as part of the author’s Master’s Degree dissertation about Subtitles for the Deaf and Hard-of-hearing (SDH). In particular, the need to gather specific information regarding audience design will be highlighted in the paper, since this research field has long been neglected in Italy. The questions were aimed at shedding light on the needs, cultural environment and world-view of Italian SDH users, by eliciting personal data as well as subtitlerelated information. Moreover, the 232 respondents were asked to suggest improvements to SDH services in Italy. Although these first results cannot allow definit…
Codeswitching in the comedy of George Lopez
2011
This paper explores the intersectionality of language, culture and identity in the performance of a U.S.-born bilingual Spanish-English speaking comedian, George Lopez. Codeswitches in his comedy are examined through the speaker’s relationship to the audience using Bell’s (1984) theory of audience design. Two specific performances with two distinct audiences are compared using the following questions: How does a bilingual comedian, Lopez, use language mixing to underscore his Latino identity? How does he construct his audience through his choice of codes? How and when does he accommodate monolingual English speaking audiences? I conclude that Lopez intentionally matches his code choice to c…